A 3 month challenge-based programme supporting advanced European startups seeking entry into the Japanese market.
SEU startupS - MEET JAPANESE CORPORATES
Calling2Scale Gunma invites EU-based startups to provide solutions to pressing business challenges sourced directly from leading Japanese corporates. Selected startups will receive:
Japan market entry training Targeted matchmaking with Japanese corporates On-site visits and pitching opportunities in Gunma Expert support & mentorship
Scroll down and meet the corporates’ innovation challenges >>
We are looking for advanced assistive devices and hardware. that can help promote recovery and improvement among patients in need of care or rehabilitation. Solutions combining physical support with motivational or emotional elements such as encouragement, feedback, or mental wellness are of interest, especially when integrated with automation or electrification. Relevant technologies include biometric sensing, AI-driven personalisation, gestures or voice interfaces, wearable devices, and behavioral analytics, as examples only.
2.How can we tackle the shortage of caregiving personnel by creating smart and cost-effective technologies that improve operational efficiency and support daily care for elderly populations?
We seek technologies that improve caregiving efficiency and reduce workforce strain through smart, cost-effective automation. Examples include motorised mobility aids, startups that have strong capabilities in mechanical and hardware-related areas. IoT-based monitoring systems, adaptive ECUs, AI-driven task support, and safety-focused automation for care environments, among others.
Company Profile
Founded in 1946 in Kiryu, Japan, Mitsuba Corporation is a global manufacturer of advanced automotive components, with leading market positions in motorcycle starter motors, in-vehicle motors, and windshield wipers. With R&D centers in Japan and overseas, Mitsuba is expanding into environmental technologies and healthcare, focusing on innovation that enhances safety, comfort, and quality of life. The company also focuses on environmental technology and the EV field, and is expanding its business globally.
Unique Value Proposition
Mitsuba operates a dedicated open innovation unit and has a proven track record of successful collaborations with startups. The company is deeply committed to co-creation, offering access to its technical expertise, development infrastructure, and global network to bring new ideas to market. Startups benefit from a trusted industrial partner focused on building impactful, real-world solutions across mobility and healthcare sectors.
Focus & Objectives
As part of our mission to provide “safety, comfort, and peace of mind” in healthcare, we aim to contribute to a future where users can receive seamless support, regardless of location or method, across fitness, rehabilitation, and elderly care. In such a society, automated technologies used in living environments, healthcare facilities, and mobility services will be expected to offer similar levels of safety and comfort. We strive to deliver this value across all related domains.
Startups’ Maturity Level Preferred: Open to all stages
1. How might we transform manufacturing waste streams such as PET films, sludge, waste oil, and metal scrap, into valuable products through recycling or upcycling, while efficiently extracting some materials from E-waste such as electronic components?
We are seeking innovative technologies that enable circular use of manufacturing by-products and recovery of critical materials. Relevant approaches include advanced material separation, chemical and mechanical recycling, hydrometallurgy, and biological or thermal treatments to maximise sustainability and resource efficiency.
2. How can we capture and utilise CO₂ or waste heat in ceramic firing processes to minimise environmental footprint?
Preferred solutions focus on integrating advanced heat recovery technologies like regenerative burners and thermoelectric generators, combined with high-performance thermal insulation to optimise energy use in ceramic firing. Additionally, novel carbon capture methods adapted to high-temperature industrial processes are sought to ensure minimal emissions without compromising production efficiency. Emphasis is placed on scalable, cost-effective systems that can be smoothly incorporated into existing manufacturing lines.
3. How might we accelerate the commercialisation of next-generation clean energy technologies, Metal Supported-Solid Oxide Fuel Cell (MS-SOFC) and SOEC, by developing full operational systems?
Development efforts should prioritise efficient energy systems that leverage MS-SOFC and SOEC. This includes system packaging and smart power management.
Company Profile
Founded in 1950, Taiyo yuden is a global manufacturer of electronic components, specialising in capacitors, inductors, and high-frequency devices such as FBAR/SAW filters. Its flagship product, the multilayer ceramic capacitor (MLCC), plays a vital yet hidden role in powering smartphones, automobiles, and a wide range of electronic devices. The company’s core strengths lie in its proprietary material and lamination technologies, including in-house raw material development and the production of ultra-compact, high-capacity components with over 1,000 laminated layers.
Unique Value Proposition
Taiyo Yuden operates an active open innovation unit and is committed to partnering with startups to drive co-creation and tackle real-world challenges. With deep expertise in raw material transformation, advanced manufacturing, and sustainability, the company offers a strong platform for joint development. Startups can leverage the company’s global distribution network, technical know-how, and dedication to environmental responsibility to scale innovations.
Focus & Objectives
We are engaged in the research, development, production, and sales of various electronic components. As a manufacturer using ceramics with a significant environmental footprint, we have a strong awareness of environmental challenges, such as manufacturing waste (PET films, sludge, waste oil, and metal scrap), E-waste (especially extracting rare-earth elements), CO₂ emission, and waste heat. Promoting the sustainable use of resources and transforming them into valuable products are key efforts towards advancing a circular economy.
Startups’ Maturity Level Preferred: 1+2 challenges – mature, 3 challenge – early stage and mature.
1.How might we develop advanced functional textiles that incorporate innovative materials (films, powders, etc.) to address ESG challenges such as environmental sustainability, energy efficiency, disaster prevention, and healthcare solutions?
Integrating functional materials into textiles opens new pathways for addressing critical global issues. Startups working with smart coatings, energy-responsive compounds, or environmentally adaptive materials can contribute to the development of textiles that support public health, reduce environmental impact, and enhance resilience in disaster-prone settings. These solutions may include fabrics with self-cleaning or antimicrobial properties, textiles that regulate temperature or capture energy, and materials designed to perform under extreme conditions, all aligned with pressing ESG priorities.
2. Enhance textile innovation by adding advanced biological and environmental sensing functions, and integrating new fashion elements, physical or optical, to create high-end, cutting-edge products.
Advancing textile design with embedded sensing technologies and expressive physical or optical elements offers significant value for premium fashion and lifestyle markets. By fusing bio- and environmental sensors with high-aesthetic materials such as color-shifting fibers, reflective textures, or responsive surfaces, startups can create next-generation garments that are both intelligent and visually distinctive.
Company Profile
The Gunma Textile Technology Promotion Association represents approximately 60 textile-related companies from across the value chain spanning weaving (Western and Japanese traditional textiles), dyeing, knitting, lace, sewing, embroidery, and textile machinery. Supported by the Gunma Textile Research Institute, a public R&D and testing center founded in 1905, the association serves as a regional innovation hub. With in-house capabilities for product development, performance evaluation, and material transformation, Gunma offers a full ecosystem from traditional crafts like kimono and obi to high-performance, functional textiles used in modern applications.
Unique Value Proposition
The association has a dedicated innovation team that is both technically skilled and fully focused on supporting collaborative projects. This team can group several member companies around a shared technological challenge, forming working groups that pool resources and budgets to move projects forward efficiently. With access to research facilities for design, prototyping, and testing including biological performance testing for antibacterial or antiviral functionality, European startups can benefit from strong hands-on support and co-creation opportunities. Gunma provides a structured and responsive pathway to transform startup technologies into market-ready textile solutions.
Focus & Objectives
We aim to develop advanced functional textiles by incorporating innovative materials (films, powders, etc.) to address ESG challenges such as environmental sustainability, energy efficiency, disaster prevention, and healthcare solutions. To further enhance textile innovation, we plan to add advanced biological and environmental sensing functions. In addition, we will incorporate new fashion elements, physical or optical.
Startups’ Maturity Level Preferred: Early growth (post-seed, A)
1.Reducing doctor’s documentation time
This challenge aims to streamline the creation and management of medical documentation by automating data entry, generating first drafts of clinical records, insurance forms, and admission/discharge papers. The goal is to reduce the administrative burden on nurses and staff, minimiasing errors and saving time. It also includes improving patient communication by automatically generating clear, personalised explanatory materials, and enabling faster, more accurate compliance through simplified document submission to insurers and government bodies. A key aspect is structured data handling, using AI to extract, standardise, and format clinical information efficiently. Example technologies include intelligent clinical documentation assistants, automated coding tools, context-aware EHR interfaces, and integration platforms, though other innovative solutions are also welcome.
2.Improving automated SPD inventory tracking
Key goals include improving real-time tracking of medical supplies, reducing human error, and ensuring timely restocking to avoid shortages or waste. Solutions should enable smarter storage, efficient use of space, and accurate demand forecasting, while also supporting compliance and traceability. Technologies that may be relevant include RFID and barcode systems, IoT-enabled storage units, cloud-based inventory platforms, machine learning algorithms for automated replenishment, blockchain for secure supply chain records, and mobile dashboards for real-time monitoring, though other innovative approaches are also encouraged.
Company Profile
Kuribara Medical Equipment Store is a key player in Japan’s medical device distribution market and a core company within Medias Holdings Group, listed on the Tokyo Stock Exchange Prime. As the fifth-largest distributor nationwide and covering 70% of hospitals in eastern Japan, the company plays a central role in delivering medical technologies across the country. When combined with partner networks, Kuribara’s reach extends to nearly 100% of Japan’s major hospitals, enabling broad market access and strategic positioning for new healthcare solutions.
Unique Value Proposition
Kuribara operates an active open innovation unit that collaborates with startups to localise and scale healthcare technologies in the Japanese market. The company supports startups with access to KOLs, hospital introductions for PoC, and market validation through KPIs and field testing. Beyond validation, Kuribara offers tailored support in crafting sales strategies, navigating regulatory pathways (including PMDA coordination), and securing distribution and logistics nationwide. With deep market knowledge and a hands-on innovation team, Kurihara is a strong partner for startups seeking product-market fit and commercial success in Japan’s healthcare sector.
Focus & Objectives
We are committed to advancing hospital operations by seeking to develop two innovative solutions: one to automate inventory management for SPD services, and another to reduce documentation time for doctors and nurses. Together, these solutions aim to improve operational efficiency and enhance patient care.
Startups’ Maturity Level Preferred: A+/MVP
1. How can AI be leveraged to analyse OKI’s physical sensing data together with satellite imagery to provide accurate and timely disaster prediction information?
This challenge focuses on accelerating the use of key sensor data, primarily acceleration, image, GNSS, and water level gauge data to enhance earth observation and infrastructure monitoring. It involves leveraging big data analytics and AI/ML to extract actionable insights from diverse satellite data sources, including optics, infrared, SAR, and hyperspectral imaging. The goal is to develop secure, reliable solutions that support critical social infrastructure and promote sustainable societal development through advanced sensing, communication, and control technologies.
2. Optimising manufacturing plans especially for manual manufacturing processes, through AI analysis of data from OKI’s Manufacturing Support System (Projection Assembly System), HR data, and other relevant sources.
This challenge centers on optimising manufacturing processes by leveraging AI-driven technologies to predict maintenance needs, improve real-time operations, and enhance production scheduling. Utilising edge AI enables immediate data processing on-site for faster decision-making, while reinforcement learning supports adaptive, efficient scheduling. These approaches aim to boost productivity, reduce downtime, and create more flexible, resilient manufacturing systems.
Company Profile
OKI is a leading technology company engaged in the development and distribution of products, software, and solutions across public infrastructure, enterprise systems, component products, and EMS services. With a strong foundation in sensing, communication, and control technologies, OKI plays a key role in supporting critical social infrastructure ranging from transportation and disaster response to secure IT systems, contributing to the resilience and sustainable development of modern society.
Unique Value Proposition
OKI operates an active open innovation unit focused on co-developing solutions with startups that address real-world challenges in infrastructure and technology. The company offers access to in-house technical expertise, real-life deployment environments, and a dedicated beta testing site to validate solutions in a controlled yet practical setting. Startups also benefit from OKI’s extensive experience in mission-critical systems and its ability to support development from concept to commercialisation. With its strong commitment to collaborative innovation and secure, scalable technologies, OKI provides a robust platform for startups entering the Japanese and global markets.
Focus & Objectives
We plan to provide disaster prediction information by AI analysis using OKI physical sensing data and satellite image data of the earth’s surface. On another plan we are optimising manufacturing plan, especially manual manufacturing process by AI analysis using OKI manufacturing support system(Projection Assembly System) data and HR data etc.
Startups’ Maturity Level Preferred: Open to all stages
1. How might we create novel, high-performance cosmetic materials such as advanced pigments, waxes, oils, and coating agents, that meet EU regulatory standards while delivering unique textures and value?
With the growing market and expanding applications of pen-type cosmetics, there is increasing demand for high-quality products. Since these items come into direct contact with the skin, strict safety, hygiene, and regulatory requirements apply, creating challenges for commercialisation. To meet customer needs and navigate these constraints, ongoing innovation in materials, processes, manufacturing methods, and packaging is essential alongside established pen-type product technologies. Examples include bio-based safe materials, precision filling techniques, antimicrobial coatings, and recyclable or refillable containers.
2. How can we reinvent cosmetic packaging both liquid and solid to enable new user experiences, minimise waste, and maintain durability and premium design?
Innovating cosmetic packaging for both liquid and solid products requires balancing durability and premium design with waste reduction and enhanced user experience. This involves developing eco-friendly materials like compostable plastics, refillable cartridges, and recycled resins. Advanced manufacturing techniques such as thin-wall molding and microfabrication enable compact, efficient containers, while modular or hybrid systems combine liquid and solid formats for added convenience and versatility.
Company Profile
Rooted in the belief that “all people are born unique,” Mitsubishi Pencils aspires to become the world’s leading expressive innovation company by empowering individuality and creativity through writing and drawing. With a strong foundation in the Writing Instruments Business, the company is recognised globally for its commitment to quality, safety, and environmental responsibility. Its product innovation is backed by years of R&D in ink science and precision manufacturing. Beyond writing tools, the company applies its core technologies in the Industrial Materials Business, offering advanced solutions in dispersion, firing, and microfabrication. It also operates a growing Cosmetics Business, providing OEM services for pen-type cosmetics and leveraging its design and production capabilities.
Unique Value Proposition
The company maintains an active open innovation approach and welcomes collaboration across writing, industrial, and cosmetic domains. Startups can access unique proprietary technologies in liquid, solid, and mechanical systems, as well as the company’s integrated expertise in product design, container engineering, and precision manufacturing. With flexible production systems that support both small and large volumes, and global distribution infrastructure, the company offers a strong platform for co-developing high-quality, functional consumer products. Its collaborative R&D environment spanning material science, regulatory expertise, and custom equipment development makes it an ideal partner for breakthrough product innovation.
Focus & Objectives
Along with the market size of pen-type cosmetics, their applications are also expanding, and a wide variety of quality products are required. However, since it is used in direct contact with the customer’s body, it is necessary to select materials, processes, and manufacturing methods to consider safety and hygiene, and various restrictions arise on commercialisation. In order to continue to develop products that are useful to our customers in the midst of these various regulations and restrictions, we believe that it is necessary to continuously develop various new technologies, such as new materials, new processes, new manufacturing methods, and new containers, in addition to the basic technologies of pen-type products that we have refined.
Startups’ Maturity Level Preferred: Open to all stages
Have a market-ready product.
Have completed at least one funding round (e.g., seed or later).
Actively seeking to expand into the Japanese market.
· Able to commit a C-level executive (e.g., CEO, CTO, Co-Founder) to participate fully in the three-month programme, including an in-person Immersion Lab to Japan.
*Including Horizon Europe Associated countries
Each application will be reviewed and ranked by the following criteria:
(a) Excellence, differentiation of technology, and product maturity (30 pts.)
(b) Market and Impact (30 pts.)
(c) Quality and efficiency of the implementation (20 pts.)
(d) Motivation and Programme fit (20 pts.)
(e) EU or Horizon Europe dimension (must)
(up to 5 additional points may be awarded to underrepresented groups)
The selection will be competitive and based upon excellence and the above noted criteria.
The assessment will be made by- Gunma Prefecture, participating Japanese corporates, the EIT Global Outreach team, representatives from various EIT KICs, and other relevant programme partners.
Largest economy in the world (Japan)
Annually invested in R&D in Japan
Startup funding raised in 2024 in Japan
of global robot revenue (Japan)
Gunma-based corporates
Annual ecosystem growth (Japan)
Forward-Thinking Leadership: Gunma’s Prefectural Government actively promotes innovation, with strong regional support for startups and international collaboration as reflected by Co-leading this programme.
*Source of data: StartupBlink, JIC, Crunchbase News, The robot report, JETRO,
The discounted fee for startups is 1,000 EUR, the programme estimated value is 15,000 EUR per startup (the usual discounted fee is 5000 EUR, however as this is the first edition in Gunma Japan so the fee has been further deducted).
Travel and accommodation reimbursement for the Immersion Lab in Gunma is offered by EIT Global Outreach up to the amount of 2,200 EUR per startup upon signing a sub-grant agreement
* A startup that needs financial support to pay the participation fee can contact Global Platform (ayala.kahana@go-eit.eu), and their request will be considered, subject to their suitability and acceptance into the programme. Startups from RIS Countries will be able to apply for an additional 50% funding for the remaining amount.
*The below agenda is subject to change
Welcome to Japan
Gunma Ecosystem & Corporate Overview
Startups will explore Gunma’s industrial strengths and innovation landscape through ecosystem sessions and visiting the NETSUGEN innovation space. Participants will connect with local stakeholders and learn from successful regional startups:
Evening : Networking event
Increase EU-Japan innovation collaborations with ecosystem leaders, corporates, investors, and government stakeholders.
Inside the Japanese corporate: 1:1 Meetings with startups
Startups will engage in focused one-on-one meetings with participating corporates, held at their offices and, where relevant, through site visits.
Exposure to internal structures, key decision-makers, and innovation processes
Startup solution presentations in a real-world corporate context
Opportunities to build trust, align expectations, and assess long-term fit for collaboration
Deepening the dialogue between startups and corporates
The one-on-one sessions will continue with a stronger focus on shaping concrete next steps for collaboration. Startups and corporates will work together to outline how partnerships could be implemented:
Aligning on mutual goals, product-market fit, and technical feasibility
Exploring collaboration models such as pilot design, testing setups, and partnership frameworks
Drafting a practical roadmap for future cooperation
Strategy Refinement & Reflection
This day will be dedicated to a hands-on workshop focused on shaping startups’ future strategies and defining their next steps:
Tokyo Tech Ecosystem
After gaining a deep understanding of the Gunma ecosystem and how this region is poised as a strategic market entry point, startups will be exposed to Tokyo’s vast innovation landscape and connect with key ecosystem players:
Do you have any questions? Get in touch with Ayala at
Ayala.kahana@go-eit.eu
Speakers in the programme include experts on the Japanese market, mature startups that have successfully entered new markets, key ecosystem players, and global professionals specialising in intellectual property, regulation, business development, branding, and storytelling. Among the speakers are representatives from participating Japanese corporations and from the Gunma Prefecture Governor’s Office – the programme’s strategic partner.
Innovation contact points for this programme will be from within the participating Japanese corporates and the Gunma Prefecture innovation staff, providing tailored support to European startups based on their specific needs. The team will facilitate the initial introductions. Once connections are established, startups are encouraged to continue developing relationships independently, discussing scaling opportunities, and receiving support to execute their Go-to-Market strategy.
A startup registered for programme should be able to select the relevant founder/co-founder to participate for the duration of the programme. We will meet every Wednesday for a two-hour online session. In addition, following the initial introduction and matchmaking between each startup and a relevant corporate innovation contact point made by the team, 1:1 X 45-minute meetings will be scheduled independently to foster deeper relationships and nurture future business opportunities. Attending the in-person Immersion Lab in Japan is a mandatory requirement for this programme.
Selected startups will be required to pay a participation fee of €1,000 for participating in the programme. In addition, EIT Global Outreach offers reimbursement for travel & accommodation for the Gunma Immersion Lab. This will provide cost reimbursement in the form of financial support up to €2,200 for each participating startup. This support is provided upon the signing of a sub-grant agreement.
The goal is to create meaningful global growth opportunities for European startups through the Japanese market, by addressing corporate challenges in EIT focus areas, while fostering strong connections between the Japanese and European ecosystems. The programme also supports Gunma prefecture’s innovation ecosystem by connecting local corporates with European technologies and boosting regional competitiveness.
Topics will include an overview of Japan’s innovation ecosystem and government incentives, strategies for navigating cultural and communication barriers, effective storytelling and pitch preparation for Japanese corporates, regulatory and market entry guidance, deep dives into sector-specific trends and innovation challenges, models for successful collaboration with large enterprises, and best practices for executing international proof of concept (PoC) projects.
Phase #1: Fill out the online application form (submission deadline is 15 September 2025)
*A team of experts and partners will review your application on a rolling basis, which means that the earlier you apply the earlier we could review your submission and invite you for an online meeting to discuss further.
Phase #2: Eligible applicants will be invited to a short online qualification interview (up to 20 minutes). Please note that you might be invited for a second interview if needed.
Phase #3: The scoring committee will choose between 12-14 programme startups based on eligibility and excellence.
Each application will be reviewed and ranked by the following criteria:
(a) Excellence, differentiation of technology, and product maturity (30 pts.)
(b) Market and Impact (30 pts.)
(c) Quality and efficiency of the implementation (20 pts.)
(d) Motivation and programme fit (20 pts.)
(e) EU or Horizon Europe dimension (must)
(up to 5 additional points may be awarded to underrepresented groups)
The selection will be competitive and based upon excellence and the above noted criteria.
The assessment will be made by- Gunma Prefecture, participating Japanese corporates, the EIT Global Outreach team, representatives from various EIT KICs, and other relevant programme partners.
Application for 2022Calling2Scale is closed.
Interested in participating in the next cohort?
Email maayan.sharon@eithubisrael.eu
Connect & Experience offers more than training. The C&E community network is an active EU online and offline community offering easy access to opportunities, curated content, matchmaking, soft landing services, and support. The community provides a space for community builders from Europe and Horizon Europe associated countries to interact, share best practices, and collaborate to enhance your startup community.
The Health not The Death is a fundamental human right. A healthy population is not to be seen as human and social capital, an input, or by-product, towards economic growth. Alongside a healthy and sustainable environment, a solidarity, a healthy population must be the ultimate goal especially nowadays in helping Ukrainian migrants with cancer and their families.
Solidarity in health is a cornerstone of EU health policy. There are wide disparities in many health outcomes across the region and those outcomes. The access rules dramatically affect healthcare systems which are at the forefront of the migrant way, the people who are searching for help and the way how we could enhance and support their healthier and wellbeing status.
In order to ensure their access to care and continued cure in need, the probability of receiving a timely diagnosis and of surviving differs greatly from country to country where they are now. There is lack of information, help and inequalities in access. People need help in navigating cancer knowledge, diagnostics, secondary monitoring and prevention, way of treatments, and care.
Shifting our mindset, supporting healthcare connectivity, removing inequalities overall across Europe is our mission and even more now in a time of crisis, helping the Ukrainian people dealing with cancer is a good place to begin this transformative revolution.
1) Whether we have a chance to foster more holistic and integrated approaches to receive information and care, by supporting coordination and maximising an enabling and health-enhancing effect of care across services from different countries?
2) Whether actions should address the social determinants of health, the countries where they are now, the health need which they have, the social and language barriers are the conditions which have to be taken into consideration in a coordinated manner?
How might we improve patients and /or people who seek healthcare support, access to healthcare services at an EU & the Member States Healthcare systems level? Especially in a time of crisis in Europe.
How might we support refugees fleeing from their countries by navigating them to medical centres to receive best available care?
Precision medicine aims to personalise care for every individual. Nongenomic and genomic determinants, combined with information from patient symptoms, clinical history, and lifestyle (nutrition, physical activity, stress etc.), can facilitate personalised diagnosis and prognostics. Yet this goal requires access to massive amounts of data which may come from different structured and unstructured sources; these can be our medical records, laboratory testing, a range of medical devices as well as from the patient himself. AI & ML can combine input from these multiple sources, analyse them and identify biomarkers that can support health professionals make more informed decisions. The convergence of precision medicine with the advanced AI capabilities will improve the ability to personalise care – improve diagnosis, risk prediction as well as therapy planning.
HCPs want to better predict treatment response, given uncertainty around which treatment to prescribe to which patient and when to prescribe. How do we risk assess the patients, match them with the right treatment (personalised). How can we transform the wealth of data and link it to the predictive nature of how the patient will respond?
Being diagnosed with cancer is overwhelming and comes as a blow. Patients may feel on a roller coaster of emotions—they are scared, lost & confused not knowing what to expect, who to refer to, what to do and how to tell their loved ones. They directly refer to “Dr. Google” to look for information about their disease, possible treatments, QoL strategies with the aim to have better understanding of their disease and learn how to better cope with their disease & treatment, yet information is not always valid, accessible, nor personalised or tailored to the patient’s status and needs therefore left with huge amounts of non-relevant information. Coming to the doctor, the physician’s time is limited and mostly focusing on the physical aspects of the disease & treatment, not leaving much time to ask questions nor discuss more holistic aspects of the disease such as emotional, psychological, social aspects. The patient (& caregiver in many cases) leaves the room with unanswered questions, doesn’t remember much of what has been said, and feels he is not heard, nor seen as a whole.
The need for navigating this journey along the emotional psychological stress is overwhelming & patients and their caregivers look for support (case manager/companion/partner) to help manage their disease holistically – starting from having clarity around their disease and treatment by having access to reliable and personalised information during their journey as well as having an integrated holistic care system , supporting them and their loved ones to navigate through the different aspects of their disease – medical, emotional, logistical, psychological, social, rights.
How can we support patients to navigate through the complexity of their disease and treatment ensuring they have validated holistic information about their disease journey & treatment and be empowered to effectively manage their care
As medical events pivoted from conference centres and meeting rooms to the virtual settings, learning opportunities continue. Lectures and presentations are translated to the new digital world, yet the ability to connect and network is relatively lost. Peer interaction is essential not only for information exchange but to share practical insights, allows consultation & in-person experience cross country and across borders leading to better disease management.
This peer-based learning/ consultation is highly valued amongst practising clinicians and was generally achieved when HCPs and KOLs met their peers in national & Intl conferences, group debates, advisory boards and even during quick corridor conversations. Attempting to replicate these in-person experiences into the digital space creates challenges and are not effective nor impactful as face-to-face engagements.
How might we improve HCP medical exchange enabling physicians to easily communicate, consult, exchange opinions leveraging individual experts & centres of excellence knowledge, experiences, and practices?
How can we leverage the technological expertise to allow HCPs to connect with leading experts across countries to get advice / counselling for their cases?
Arrival, orientation, and cultural immersion. Participants will be welcomed with an introduction to Japan’s human, cultural, and geographical landscape to ease local navigation and spark early connections.